Business Growth Strategy – Understanding the auto polymer market

Learn how Leadics helped an ASEAN oil major (Global Fortune 500 company) in clearly defining an executable market strategy in polymers

OBJECTIVE

A Fortune 500 client wanted to understand drivers of future growth within the local automotive polymer industry & find an entry opportunity for a major petrochemical firm wanting to diversify product offering.

APPROACH

Leadics employed a 4 tier approach to uncover insights
Understanding automotive volumes globally
Understanding polymer supply volumes globally
Identify megatrends that are likely to support the growth of petrochemical applications in automobiles
Map the relationship between OEMs and Component Suppliers

RESULT

Leadics helped the client Identify market opportunities to capture future growth, based on current state understanding and future outlook of petrochemical applications in automobiles