Market Strategy – Creating a CSR strategy through new businesses

An O&G major hired Leadics to help them in defining an entry strategy into the electric Vehicle (EV) market to mitigate risks due to decreasing oil consumption & increase CSR

OBJECTIVE

A leading O&G company in ASEAN wanted to create a full scale business strategy & plan for investing in the Electric Vehicle industry as a part of diversifying current business into areas that displayed high Corporate Social Responsibility initiatives

APPROACH

Leadics leveraged a structured 3 phase approach:
Phase-1 involved understanding the various business options within the EV industry
Phase-2 involved the shortlisting of top 2 businesses according to capability & market attractiveness
Phase-3 involved a detailed road map for investing and a financial model to show revenue estimates & costs

RESULT

The client developed a detailed understanding of the various business option in the EV industry with a clear positioning, execution strategy, revenue targets and measurable result of a CSR image formation